At the same time, webcam groups can be more challenging to manage due to technical issues (such as internet connection speed, audio and video issues) and/or moderating issues (it can get a bit complicated when you have several respondents talking at the same time).
The dating chat enables you to have discussions with other members - live!
Vera Simplicio, Business Planner with Mindshare chats with Linda Stegeman, President of Artafact Online Focus Groups about her experience with both types of groups. The project objectives were to gain a better understanding of social network usage in the UK.
One of the key reasons why we used this method was the fact that it allowed us to hold the discussion in the same “environment” as social networks themselves.
One of the most frequent questions we get asked from new moderators is whether to conduct an online focus group with webcams or with chat.
One of our clients, Mindshare, put the question to the test by conducting five online focus groups on the same topic, two with webcams and three as online chat focus groups.
The dating chat is above all, a place where you can chat to, and learn more about, other members connected to the site. If you wish, you can see your contacts using your Webcam.
Easyflirt is one of the first dating sites to have integrated a webcam service to the chat!
Using webcams added another dimension to the project in that we were able to “connect” with respondents on a personal level by seeing them and hearing their voices (and vice versa).
Also since respondents don’t need to type their answers, we get fuller more spontaneous reactions.