The first conservation movement in Hawai`i was The Outdoor Circle, founded in 1911 by wives of prominent people.
Its first big claim to fame was the undergrounding requirement for electric distribution lines in urban Honolulu in the 1920s.
It was founded around February 1970, two months before the first Earth Day, by a group of young mothers who were appalled that raw sewage was being dumped in the ocean.
The National Wildlife Foundation (NWF) sought to establish itself here, but found it difficult, and since the same type of people became members of both CCH and NWF, CCH became the Hawai`i affiliate of the NWF.
Save Our Surf (SOS) was the first grassroots destabilizing force in Hawai`i.
The Sierra Club established a Hawai`i branch in 1968.
At that time, affiliates outside of the headquarters in California were small and tended to focus on hiking. President Richard Nixon signed into law the National Environmental Policy Act (NEPA) which required a federal Environmental Impact Statement (EIS) for projects involving the federal government in January 1970.
Hawai`i adopted the EIS process by 1973 Executive Order and then by law in 1974. The UH Law School opened its doors in the fall of 1973.
At that time, all of Hawaii’s lawyers were educated abroad in U. The first set of second year Hawai`i-trained law students became law interns in the summer of 1975. Life of the Land went through four phases in the 1970s.
The Outdoor Circle transformed itself into an environmental movement in the 1990s under the direction of its CEO Mary Steiner.
The next environmental organization on the scene was the Hawai`i Audubon Society (HAS) in 1928, followed by the Conservation Council for Hawai`i (CCH) in 1953-54.
It was founded between 19 by the late John Kelly, Jr.
SOS was a grassroots group which protected the coastline from massive developments.
There were no waste water treatment facilities in Hawai`i at that time. The two final names considered were Life of the Land and the Mad Marching Mothers of Manoa.