“It spreads like wildfire when launched – especially if at a school – but does not retain users,” Mc Leod explained.“Users join, list their crushes, and maybe have a couple successes – but have no reason to go back to the site or stay engaged.
OKCupid, which was acquired by last year, uses a fun question-and-answer system to build up your profile, so it skirts the tedious survey required for a profile.
There is no escaping all the ooey-gooey-makes-you-just-want-to-barf ads and promotions for Valentine’s Day.
As our lives become increasingly busy, it seems that the easiest way to meet people is online, a fact that many entrepreneurs have also noticed.
Yet no one can get anything off the ground – for a variety of reasons.” I met Mc Leod at where he is working on an online dating startup with a completely new business model that launches next month.
He has done an exhaustive amount of research, a must for any startup, no matter your concept or target market (Mc Leod has both nailed down).
If you don’t have a sustainable business model or a market that responds to what you’re doing while still in alpha or private beta, well…luck with that.Take the”online match party,” which has been tried countless times (Good Crush out of Princeton, i Would out of Columbia Business School, Crush Finder).What Mc Leod has found, though, is there aren’t a lot of young people (18-35 year olds) on dating sites, even though they’re always online and technically savvy. They don’t like to fill out profiles and a lot of them, believe it or not, don’t want to say they met someone online.One of the biggest hurdles, though, is reaching critical mass – having enough people already on it and using it when it launches so it works as it should.It dies just as quickly as it spread.” Of course, there is the “traditional” model, aka the catalogue model, which is used by and e Harmony with great success.They target the 30-55 market and people looking for a more serious relationship.