He’s 52, his body type is 'average’, his 'net worth’ is 0,001 to million (£485,000 to £650,000).
'Sugar Baby’, 25, is setting the bar even higher with negotiations opening at $10,000 to $20,000 (£6,500 to £13,000) a month.
With a couple of clicks you can inspect the 'sugar daddies’.
There’s 'Rico’ based in Lucerne, photographed on a tropical beach in sunglasses and tagged 'I have an interesting life’.
Similar sites to Seeking Arrangement launch every month. These sites offer a marketplace where older, rich men and younger, pretty women engage in brutally brazen transactions.
On mainstream dating sites members witter about 'soul mates’.
'I’m in coffee,’ replies the man, bespectacled, balding, old enough to be her father.
This is the British launch of Seeking Arrangement, a hugely popular American website 'for those seeking mutually beneficial arrangements’.
If you are confused as to what 'mutually beneficial’ might mean, you need only spend a moment navigating the site to understand.
Here’s 'Gorgeous’: 23, blonde and indeed – judging by her photo – beautiful.